DOOKKI

Korean Homepage

No.1 Global Tteokbokki Buffet Brand
spreading K-Food to the World

Number of overseas DOOKKI stores by year
  • 2
    2016
  • 10
    2017
  • 15
    2018
  • 55
    2019
  • 87
    2020
  • 95
    2021
  • 133
    2022
  • 163
    2023
  • 200
    2024
Stable top sales, Stable top sales, Stable top sales,
the best choice is DOOKKI. the best choice is DOOKKI. the best choice is DOOKKI.

Top 10 monthly sales in 2023

  • 265 million won C country SD branch
  • 229 million won A Country ST branch
  • 211 million won C country CA branch
  • 191 million won B Country SM branch
  • 180 million won E country SA branch
  • 179 million won D country LD branch
  • 173 million won D Country AD point
  • 170 million won B Country JY branch
  • 169 million won D country BH branch
  • 168 million won Country D RC branch

“ GLOBAL
419 stores 419 stores 419 stores

in
11 countries 11 countries 11 countries
under operation ”

Korea 248 stores
Overseas 171 stores
OPENED
  • Korea 248
  • Singapore 1
  • Thailand 14
  • Indonesia 3
  • Taiwan 17
  • Vietnam 112
  • Malaysia 5
  • Philippines 16
  • Australia 2
  • USA 1

DOOKKI generously supports MF partners for DOOKKI generously supports MF partners for DOOKKI generously supports MF partners for

their success in business their success in business their success in business

DOOKKI is a global brand with unmatched know-how for success in business.
DOOKKI’s reliable system supports MF partners.

    1. R&D

    - Launching new menus on a regular basis
    - Developing localized menus for each country
    - Supporting the development of menus requested by MF partner

  • 2. Interior

    - Supervising store interior (up to 5 stores per country)
    - Supporting interior design Providing floor plans and 3D construction drawings

    3. Promotion·marketing

    - Supporting promotion events by country
    - Supporting promotion event expenses and spot goods
    - Supporting global influencer marketing

  • 4. DOOKKI’s know-how for success

    - Transferring DOOKKI’s global success strategies
    - Transferring know-how for operation of franchise business
    - Providing operation manuals and supporting opening new stores

WHY choose DOOKKI?

  • Exponential growth speed

    · Started with fisrst franchise store in front of Korea University in Dec.2014, more than 200 stores in Korea as of July 2019 · Started with first overseas franchise store in Taiwan in Apr. 2016, more than 100 stores overseas as of June 2021 · Uses brand operation optimized for the fast expansion of business and auto operation · Has brand power that boasts of unbelievably fast growth

  • Low closure rate

    · Has a record of low clos te of 3% from a total of 171 stores overseas over the past 8 years · Has a stable profit structure that generates steady sales all year round · Makes continuous advancement with Steady Sellers preferred by consumers · Implements strict opening of stores to maintain internal stability · Offers unique originality that cannot be copied

  • An operation structure that's impervious to depression

    · Investigates the tendency of customers who focus on cost-effectiveness during a depression period · Has brand competitiveness by boasting of high consumer satisfaction with price · Caters to customers’ preference with various items · Supplies food materials at the lowest price by simplifying the distribution steps and securing purchasing power

  • Practical experience of overseas advancement

    · Has eight years' accumulated know-how on advancement into nine countries · Equipped with the perfect overseas advancement system based on accumulated experiences · Has export/import-specializing organization and manpower dedicated to overseas operation management · Has unique localizing strategies that can be applied to the customer characteristics of each country

Enjoy all kinds of Korean food! Enjoy all kinds of Korean food! Enjoy all kinds of Korean food!

Would you select just one from tteokbokki, chicken, deep-fried dish, ramyeon, fried rice, and dessert?
Choosing DOOKKI means enjoying all that's offered!

  • Unlimited expansion of menus

    · Provides a perfect collection of K-FOOD
    · Provides various menus through one-stop services
    · Realizes differentiation through the continuous addition of menus and ingredients · Offers new menus regularly to induce revisits

  • Uses easy cooking methods and simple management of food materials

    · Achieves high efficiency by operating a small number of work force
    · Requires low-cost staff education by using easy recipes
    · Easy to start-up and expand
    · Has a low rate of complaints by using customers’ DIY cooking

SELFBAR

According to your desired topping
Your unique tteokbokki that's the only one available
in the world!

DRINK & DESSERT

The only brand that lets customers enjoy from meal
to dessert all in one price

CHICKEN

Various chicken recipes that are better than
chicken brands

FISHCAKE, FRIES, TOPPING

Fries and toppings that will enrich your meal along
with the perfect pair of tteokbokki and fishcake

STIR-FRIED RICE, RAMYEON

Tteokbokki for the first meal!
Fried rice for the second meal!

DOOKKI CUSTOMER KEYWORD

10S ~ 30S
STUDENTS
WOMEN
FAMILY

DOOKKI’s major customers are women in their teens~30s,
but students and family-unit customers are also
increasing continuously.

Thanks to the influence of K-Contents and consumers’ need
for premium restaurant food,
a wide range of customers are visiting DOOKKI.

FRANCHISE PROCESS FRANCHISE PROCESS FRANCHISE PROCESS

  • 1

    Business
    feasibility analysis

  • 2

    Signing of
    MF agreement

  • 3

    Export/Import
    preparation

  • 4

    Commercial location analysis
    Store contract

  • 5

    Interior design
    and construction

  • 6

    Confirmation of food materials
    Export/Import operation

  • 7

    Opening preparation
    & check

  • 8

    GRAND OPEN

Conditions of MF Partner Conditions of MF Partner Conditions of MF Partner

The conditions below are not absolute conditions for selecting a master franchise partner,
and the decision to proceed to the next step is made through internal review considering
comprehensive aspects.

  • 1

    food service,
    restaurant
    Passion for Operation

  • 2

    for overseas local markets
    Broad/Comprehensive
    Understanding

  • 3

    F&B or
    Franchise Business
    Experience

  • 4

    for stable growth
    Funding ability in the
    early stage of business

  • 5

    Securing real
    estate (location) and
    Development Ability

What is MF?

This is short for Master Franchise and refers to a method of signing a contract with a local company and granting the right to operate a franchise business.

Q & A Q & A Q & A

  • Q
    Can I run an individual franchise overseas?
    A
    Currently, DOOKKI Tteokbokki does not operate individual franchise businesses overseas.
    This is for thorough quality control, and the opening of franchises operated by individuals is restricted.
    DOOKKI Tteokbokki is recruiting (corporate) partners to develop business overseas in specific countries/regions.
  • Q
    What are the costs for a master franchise?
    A
    There are one-time costs such as master franchise contract fee and Educational expenses,
    and ongoing costs such as Running royalty(per store) and Store opening royalty.
  • Q
    How much is the master franchise contract fee?
    A
    Master franchise contract fee will be varied depending on market conditions in country/region.
    This will be confirmed through discussion between future meetings.
  • Q
    How much is the investment for store development?
    A
    Development investment may also vary depending on various factors such as
    the size, location, and interior of the store.
Contact point

For further inquiries, please contact the contact information below. global@dookki.co.kr

Start-up inquiry

We will contact you
within 24 hours.

  • Name*
  • Contact Point*
  • Area where you want to start a business*
  • E-mail
  • Detailed area
  • business expenses
  • Whether you have a store or not
  • Whether to visit DOOKKI or not
  • How you found
    out us
  • Privacy Statement
    Consent to collection of personal information
    1. Personal information collection items and purpose of use We, dookki Tteokbokki, collect personal information in order to provide better quality consultation, including identity identification and real name verification, regarding opening a franchise store.
    2. Items of personal information collected Name, resident registration number, phone number, email, address, assets, etc.
    3. Retention and use period of member's personal information. In principle, after the purpose of use for consultation on opening an affiliated store has been achieved, the relevant information is destroyed without delay.
    If preservation is necessary under other laws, such as the Act on Consumer Protection in Electronic Commerce, it will be retained for a certain period of time.
    4. Information entered for the purpose of establishing a personal information destruction procedure, etc. is transferred to a separate DB after the purpose is achieved and is subject to internal policy.
    and other information protection reasons under relevant laws and regulations.
    (Refer to retention and use period) It is destroyed after being stored for a certain period of time, and personal information stored in electronic file format is deleted using a technical method that renders the record unrecoverable.
  • Inquiry details

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감사합니다.

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DAREUN. Co., Ltd. | Address: 1540 Seongnam-daero, Sujeong-gu, Seongnam-si, Gyeonggi-do
Business registration number: 738-86-00021 | Customer Center: 1670-7719
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